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About SimpleSERP

We created SimpleSERP because we were tired of paying thousands of dollars each year just to track our keywords. As an SEO agency, we used to spend over $3,500 per year to track around 3,000 keywords, and we thought, there has to be a better, more affordable way.

Keyword tracking is essential for us. It allows us to see whether our SEO strategies are working and where we need to improve. So, instead of accepting the high prices, we decided to build our own solution, one that’s simple, accurate, and affordable.

Who’s behind SimpleSERP?

SimpleSERP is built by Organic Growth, a Danish SEO agency that lives and breathes search engine optimization. Over the years, we’ve evolved beyond SEO consulting — we now also create websites, run Google Ads, and develop tools that help us and others execute smarter and faster based on real data.

We built SimpleSERP for ourselves first, and then made it public so that other marketers, freelancers, and agencies could benefit from the same simplicity and cost efficiency.

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Our Mission

Our mission is to make keyword tracking genuinely accessible — simple to use, accurate, and priced so it works for everyone from solo founders and small businesses to in-house teams and agencies. We built SimpleSERP because we’ve been on the other side: paying too much for tools, juggling complicated dashboards, and making compromises just to keep an eye on performance. We believe great SEO decisions should be driven by clear data, not by the size of your software budget. That’s why we focus on the essentials: reliable rank tracking, a smooth experience, and transparent pricing — so you can spend less time managing tools and more time improving results.

Our Vision

We want to become the fastest and most affordable keyword rank tracker on the market, trusted by marketers worldwide for its accuracy, transparency, and simplicity. Our goal is to help every SEO professional make smarter data-driven decisions without breaking their budget.